Sales Development Representative

The Sales Development Representative (SDR) will generate new business opportunities by following a proven prospecting methodology, will identify and research lists of companies to target, and will develop email and telephone campaigns to generate new business opportunities. The SDR will conduct high-level conversations with Director, VP’s, and C-Level executives in the government relations field. The successful candidate will be Type A, a high energy, goal-oriented, methodical and a tenacious team player.


  • Qualify all leads for BANT (Budget, Authority, Need, Timeline)
  • Focus on identifying “pain” as the key indicator of prospect interest according to the Sandler system
  • Execute outbound calling campaigns to targeted prospects to generate “sales ready” qualified leads and set appointments for the sales team to close new business
  • Respond to inbound inquiries from prospective customers, generate “sales ready” leads, and set appointments for the sales team to close new business
  • Learn and execute proven processes to generate new sales opportunities
  • Strategize with top-producing sales executives to determine outreach strategy
  • Map prospective accounts around organizational structure, people and existing technology
  • Engage and manage communications to executives to targeted leads in pipeline
  • Manage and nurture a large lead pipeline with the intention of converting to SQL’s
  • Leverage Salesforce, Zoom Info, Sale Navigator and other tools to conduct prospecting activities